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ADM’S FASHION & STYLE: Perfect Seams is our (USP) Unique Selling Proposition

Clothing (also known as clothes and attire) is a collective term for garments, items worn on the body. Clothing can be made of textiles, or other thin sheets of materials put together.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies. The amount and type of clothing worn depend on body type, social, and geographic considerations. Some clothing can be gender-specific.

Physically, clothing serves many purposes: it can serve as protection from the elements and can enhance safety during hazardous activities such as hiking and cooking.

Clothing also provides protection from ultraviolet radiation. Wearing clothes is also a social norm, as being deprived of clothing in front of others may be embarrassing, or not wearing clothes in public to the extent that genitals, breasts or buttocks are visible could be seen as indecent exposure.

Falana Olawumi Beatrice was born in Akure , Ondo State but a native of Afao in Ekiti State and a graduate of Ekiti State university,Ado Ekiti, where she bagged a degree in Business Education but decided to acquire more knowledge on fashion designing by learning and later carved a niche for herself with a brand name as Perfect Seams

Olawumi Beatrice told African Development Magazine about her business goals and her mission to pass the benefits of fashion and style , skills and empowerment to the present and incoming generation around the world .

Can you tell us about yourself briefly ?

I’m Falana Olawumi Beatrice, a wife and mother of two adorable kids. I’m a graduate of Ekiti state University, Ado Ekiti, where I studied Business Education. I’m the creative director and head teacher at Perfect Seams clothing.

What are the challenges you faced while doing this and How did you overcome them?

I really didn’t have difficult time at the fashion school where I trained, the only challenge I had then was having to meet up with others as a nursing mother, I had my son with me at that time and he was less than a year when I joined them. So most times, it’s possible he needs my attention during lectures and my other colleagues won’t be able to wait for me. I have to do catch up to be up-to-date with the lecture.

Falana Olawumi Beatrice/CEO Perfect Seams Clothing

Who influenced you the most in life and why?

My husband , he made me see life in a different way, I used to be this kind of person that believed in people and has a very trusting outlook to life, but was roundly disappointed by many trusted people in the past. My husband made me realized not everything that glitters is gold. So I tend to handle things more carefully now

Is there something you stopped doing, even though you love it?

There are lots of things I loved doing that i stopped because of my work, I loved reading novels, I can’t remember the last time I did that. I loved watching films, can’t remember the last time I had time for that too.

What is the hardest lesson you had to learn in life?

The hardest lesson I Learnt in life is that, one does not know the value of something until it’s been lost. I Learnt that the hard way

What would you do tomorrow if you would become president today?

I don’t know…maybe when I get there first, Laughs……. President …Me ? …. I hope so .

How are you customer-service skills?

Very good, we make sure our customers get the best of services

How do you manage ‘expert’ clients?

As the name implies “PERFECT SEAMS” seams are the lines of thread you see on your cloths. That is the first thing you see in a cloth, that impresses you and give you a hint on how neat the inner part will look. The ‘Perfect Seams’ is our USP (Unique Selling Proposition), excellence is our offering.

Where do you see yourself in 5 years?

In the next 5_10yrs,  I see myself as a bigger brand, not just working for people outside Oshogbo, but teaching students from outside this country.

What is the most rewarding part of being a fashion designer?

The joy I get when I put smile on people’s faces

Customer relationship in service marketing

Are you a detail oriented person?

Yes, a good designer will be a stickler for details.

Do you work well under pressure?   Yes

How do you handle heavy loads of stress?

Most time such situation for me comes when I have tried to make customer realise somethings May not work for them and they insist they want it their way,and they end up having complains because of what I’ve warned them about before

Are you efficient with your time?

What skills would you like to develop in this job?

We hope to improve our packaging of the outfits to international standard .

When was the last time that you thought outside of the box? What did you do?

A good designer should not be a conventional person.

Psc intermediate students in their 6 pieces skirt n blouses

Does Goverment or any NGO support you by empowering people through training?

Some organizations did that through Industrial training fund (ITF) , they empowered some students through our fashion school

What is your most amazing memory?

Having my first child

For Gentlemen’s club

What are you grateful for?

Am grateful for the gift of life and family

What advice would you give your younger self?

I will advise my younger self to acquire this skill earlier than I did


About the author

Adewale Adenrele Muhideen

Journalist ,PR, Researcher, Investigative , Culture and Tourism promoter, Business Development Consultant.

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