Africa Cover Economy

Branding Ghana,Boosting Local Cos & FDI

     Nana Predua Agyeman Pambuo,CEO,Investpro Ltd

Private Sector Set to take Center Stage

Story: Mohammed Abu,Accra.  

A top notch Ghanaian captain of industry,Nana Fredua Agyeman Pambuo,CEO of Investpro,one of  Ghana’s leading Business Advisory ,Financial and legal consultancy firms,  has adopted a destination branding move that could greatly inure to the  benefits of the gross national economy thereby, complementing government efforts.

All is set for the formal launch of the maiden edition of the “Ghana Means Business” programme on the 5th of November that is poised to unveil the immense investment opportunities available in the various sectors of the Ghanaian economy.

It is a 30 – minute weekly Television Magazine show that seeks to create a platform for companies and institutions to tell their success story.

It includes a 5-10 minute documentary on the mission and objectives of the institution being interviewed, its products or services, core policies, investments, corporate social responsibilities, future plans, business operations and strategic economic role.

Ghana Means Business further markets and creates an interactive platform through the use of effective social media to promote Local Companies and Foreign Direct Investors.

The other objective of this show is to deepen the understanding of the role of State-Owned Institutions and Agencies who play a vital role in making Ghana as the preferred business and investment destination in the West African sub-region.

The Context

This initiative is driven by the dire need to present the success stories of Ghanaian and foreign owned companies to the world with the view to highlight and open up their businesses to both the local and international business community.

To further promote and advertise the targeted companies or organizations in order to enhance their brand visibility, grow their market share and deepen the consumers’ understanding of their various brands, products and services.

To create a platform for each organization to showcase their business operations, core policies, investments, corporate social responsibilities, future plans and strategic economic role.

To deepen the understanding of the role of State-Owned Institutions and Agencies who facilitate business and foreign direct investments in Ghana.

To project Ghana to the world as the number one business and investment destination in the West African Sub-Region.

The Issue of North-South Development Gap

Nana Fredua Pambuo is well noted for his passionate advocacy role regarding the importance for the need to address the uneven economic development posture of the country which is reflected in the long protracted  north-south development  and poverty gap.

The northern sector accounts for the highest national poverty rates and  sadly and ,it rather accounts for  the lowest share of Foreign Direct Investment(FDI)

The south again bags the highest chunk of FDI  due to its relatively higher availability of better  infrastructure which tends to draw investors.

To access the actual situation on the ground,Nana Fredua Pambuo disclosed his fact finding mission up country in 2010 during a chat in Accra with your favorite,the ADM.

“I took it upon myself in 2010 to experience the state and condition of life infrastructure and economy of the north.I drove from Kumasi all the way  through Bolga and Bawku then to Hamle from there through Paga,Novrongo and Mole National Park and back to Tamle.I stopped and slept in varios towns .

“This journey took me about two weeks .What I witnessed is what has made me a crusader for the Northern part of Ghana.

“As a nation we need a major paradgm shift to develop and share the economic gains with our brothers and sisters in the North.We must!.”

Host Profile

Nana Fredua Agyeman Pambuo is an Investment Banker and currently the Chief Executive Officer of Investpro Limited. Before Investpro, he was the West Africa Regional Manager for Shell International in charge of Supply Chain Management and Contracts for 14 countries.

Prior to that, he was the Regional Manager for Colgate-Palmolive Division in Africa and the Middle East responsible for 17 countries.

His last executive appointment was the Supervising Director of Merchant Bank Limited, where he re-engineered the operations of the Bank and turned its fortunes around, resulting in the payment of dividends in 2008, the first time in 14 years.

He has provided consultancy services for the World Bank, African Development Bank, Government of Ghana, Ministry of Finance, Ministry of Communications, Bank of Ghana, Ghana Police Service, and led international conferences on behalf of the Commonwealth Secretariat.

Nana Fredua Pambuo was a principal consultant in the write-up, enactment and the passage into law of the Public Procurement Act 2003 – Act 663.

He has served as a member of the board of SSNIT, Merchant Bank, Ghana Shippers’ Council, Ghana Supply Company, Labadi Beach Hotel, Ghana Employers Association, Africa University College of Communications and served as the pioneering Chairman of the Otumfuo Osei Tutu II Charity Foundation and SSNIT Informal Sector Fund, and also as the Chairman of Switchback Development Company.

He is a regular panelist on various Television and Radio stations in Ghana on a broad range of issues ranging from Investment, Economics, Governance, Democracy, Security and Best Practice.