In order to encourage the development of the sports tourism industry, the World Tourism Organization, in collaboration with the Barça Innovation Hub and the Qatar National Tourism Council, announced the launch of the first UNWTO Sport Tourism Start-up Competition.
The business opportunities for you and your company are endless: for example, transportation, accommodation and security facilities needed to support sporting events. Training and certification programs for local operators. Technological possibilities with applications, virtual reality and artificial intelligence.
The event aims to seek out start-ups with ideas focused on solving real problems and filling gaps of all kinds in the growing sport tourism sector.
A total of 20 start-ups will be pre-selected by a panel of international experts and stakeholders in sport and tourism. The best ideas will also be considered for implementation in Qatar, which is preparing to host the 2022 FIFA World Cup.
Sport tourism generates 12 to 15 million international arrivals each year with a growth forecast of about 6% per year in the short term. It represents 10 percent of the world’s tourism industry, with a turnover of about $800 billion.
Nyasha K Mutizwa speaks to Natalia Bayona the UNWTO Senior Expert on Innovation about the importance of African businesses taking part in the competition.